So, there’s this chain of specialty bakeries called Crumbl Cookies. They have a store near me in the People’s Republic, in a nothing-but-eateries section of a local shopping center. I noticed it because it’s next to the place I patronize for kabob.
Last year I had a conversation about it with my
physical therapist—I just don’t get how making one single thing can be the
basis of a successful business model. (I also don’t get the lasting power of Nothing
Bundt Cake, except they may have an advantage in corporate catering.) She
said she’d tried them, and they were acceptable. But I’ve still never got round
to going in to check them out.
A couple of weeks ago I got a fancy for the
lamb and chicken kabob platter, so I trotted over to the shopping center and
noticed this:
I wondered if they were going out of business,
or maybe had a super big sale going on. I don’t think I’ve ever seen a place that
is entirely takeout this full, outside of maybe a Massachusetts ice cream
parlor in July. And as I waited for my combo platter, I watched people
streaming by with pink boxes—some quite wide and maybe an inch tall, and some
the size of a box that would hold a couple of cupcakes.
Well, The Washington Post got wind of
the raging phenomenon and decided to review the product. Turns out they didn’t much like it—too sweet and tending to
be underbaked. Evidently that’s because of their size; by the time the edges
are done and headed toward burning, the centers are still near-raw.
But here’s the kicker: the cookies cost $6.
Each.
Nope.
©2024 Bas Bleu
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