Grocery stores have been delivering groceries since the days of
horse-drawn wagons. Following World War II, at least in the US, we’d pretty
well moved on to self-service, and I well remember my mom poring through
Wednesday’s LA Times food section for
sales and coupons to be deployed on Thursday. But then, maybe eight to ten
years ago, the notion of ordering all your food online and having it delivered reshaped
the whole landscape.
One of my neighbors in the Valley They Call Silicon had a regular
delivery from Safeway; the driver had to schlepp crates of food up because my
building had no elevator. Perhaps that’s precisely why my neighbor used the
service.
These days there are multiple services, both supermarket-specific
and just-in-general ones. There’s an app; of course there is.
Wegman’s, the New York-based chain, is one of the markets that will
fill your order for pick-up or delivery. I often see their proxy shoppers using
the app throughout the store. But recently I saw an entirely new take on the
whole delivery schtick:
Now, that’s a service
whose time has come.