One of the constants of tech conferences is swag—it’s how
exhibitors lure people into their booths in hopes of turning the scanned badges
into sales prospects.
Frankly, I’d expect the badges-to-leads ratio is pretty crappy,
especially inasmuch as some booth staff scan your badge is you just pause
before the display.
However, that’s the way it’s done, and I basically will never have
to buy a tee shirt for the rest of my life, between the various conferences I’ve
attended over the years.
The RSA Conference last month was no exception. By the time I
left, I had 25 tee shirts, two umbrellas, five stress squishers and
miscellaneous other stuff.
One of the tee shirts was destined for our office manager. SF runs
the monthly office events, the weekly free lunch Tuesdays, the stocking of
snacks and beverages, the in-office massages, local comms and dozens of other
things. Without her, we’d all fall apart.
SF is a huge fan of Baby Yoda. I don’t know the story, but from
images and GIFs posted to Teams, that’s clear. So when Juniper Networks handed
out tee shirts with Baby Yoda on them, I reckoned that was a small thing I
could do for her. I sat through the presentation a second time (they didn’t
care—by the last day of a tech conference, exhibitors are practically heaving
swag at you so they don’t have to pack it up and schlep it home) and got one for
her. Not a major effort, tbh.
She was very pleased when I gave it to her—had to fend off the hug
because of my cough. But it made me happy that the idea was a good one.
So I was flummoxed to come in the office two days later and found
this on my desk. The sweetest thank you note ever. For a swag tee.
Honestly, it cheered me up no end that millennials are writing
thank you notes and that my silly tee shirt was deemed worthy of one.
And that’s my gratitude for today.