Thursday, February 17, 2022

Geolocation

I dunno whether there’s a wine supply chain issue and Wegman’s was just scrambling to fill gaps on their shelves, or maybe they got Baptists or the geography-challenged stocking the bottles, but I was struck by this product positioning last week:

(If you cannot read the label, Kendall Jackson are a California winery.)

Evidently there is a shortage of Sancerre—about which, desolée—but that’s not Italian, either, so I just dunno.

 

 

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