In honor of the imminent second-invasion-in-eight-years of Ukraine by Russia, today’s earworm is the Ukrainian Eurovision entry video for last year.
If you’re unfamiliar with Eurovision, I’m not going to explain it to you, because I can’t. But SoMe gets as drunk as a World Cup final match, but possibly with fewer bar fights.
The electro-folk group Go_A represented Ukraine at Eurovision. "Shum" translates as "noise", but is the personification of the forest in Ukrainian folklore, and this video—combining a Mad Max with a frozen steppes vibe—seems appropriate at this moment. Go_A finished fifth, if you're asking.
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