Back in the Before Times, it didn’t matter where I bought milk for my lattes; it was $1.99 per half gallon. So I bought it wherever I happened to be shopping when I ran low—mostly either Trader Joe or Wegmans.
Then, maybe two years ago, I noticed that Wegmans had
raised the price to $2.69—okay, but TJ was $2.49. Why was that, I wondered. I
checked Giant (a regional biggie); they were charging $2.79. What the hell? The milk basically comes from the same cows.
So I limited my milk purchases to TJ. Annoying because it
meant in some weeks going to multiple stores to complete my grocery shopping,
but I found this discrepancy annoying.
Then, in the past couple of months, I went to a Lidl for
the first time. Just for ducks, I checked their milk price: $1.63. This
made me feel like the other concerns—especially Giant—were just taking the
piss. (It may be a loss leader for Lidl, but more than a dollar delta between
them and the next cheapest price seems pretty bold.)
What with tariffs and war in Iran, this past week, they
raised their price to $1.67.
Here’s Trader Joe:
And Wegmans:
But looky here at Giant:
I mean—Whiskey Tango Foxtrot?
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