The WSJ reports on efforts by TV advertisers and service providers to collect and use personal information to enable the former to use the latter to target viewers with ads.
Cable/satellite companies are already collecting this data, which is creepy, but I suppose not surprising. Even creepier, though, is the writer’s (unsupported) assertion that the data matching includes personal health information coming from our insurance companies.
Like they haven’t already found enough ways to screw us.
But what I want to know is: if cable companies can beam demographic-specific ads to me, why can’t they let me bundle and pay for only the channels I want to watch? I’d be perfectly happy with 50 channels, as long as none of them involved ESPN.
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