Milk money

Back in the Before Times, it didn’t matter where I bought milk for my lattes; it was $1.99 per half gallon. So I bought it wherever I happened to be shopping when I ran low—mostly either Trader Joe or Wegmans.

Then, maybe two years ago, I noticed that Wegmans had raised the price to $2.69—okay, but TJ was $2.49. Why was that, I wondered. I checked Giant (a regional biggie); they were charging $2.79. What the hell? The milk basically comes from the same cows.

So I limited my milk purchases to TJ. Annoying because it meant in some weeks going to multiple stores to complete my grocery shopping, but I found this discrepancy annoying.

Then, in the past couple of months, I went to a Lidl for the first time. Just for ducks, I checked their milk price: $1.63. This made me feel like the other concerns—especially Giant—were just taking the piss. (It may be a loss leader for Lidl, but more than a dollar delta between them and the next cheapest price seems pretty bold.)

What with tariffs and war in Iran, this past week, they raised their price to $1.67.

Here’s Trader Joe:

And Wegmans:

But looky here at Giant:

I mean—Whiskey Tango Foxtrot?

 

 

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