My morning walk Monday took me past this recycling bin and I was struck by the Folgers container.
I was unaware that it was still in business.
Back in the last century, Folgers had quite the market
share in the States, along with Maxwell House. Since that was also the era of
pre-cable TV (much less internet streaming), their commercials were all over
the airwaves. People made Folgers coffee in percolators, on their stoves. Yuban
was considered upmarket.
(And I only knew this from the TV ads because my parents
drank instant coffee and my mom bought whatever was on sale. Sadly, I can still recall the jingles for them.)
It wasn’t until I worked for the Army and was introduced to
coffee made by grizzled staff sergeants (guys who didn’t judge java as brewed
unless you could stand a spoon straight up in it) in industrial-sized urns that
I came to appreciate the concoction. I started out with Mr. Coffee makers, dabbled
in cone filters for single servings and then moved on to dual pot-plus-espresso
machines.
My current setup is an espresso machine, a burr grinder and
a couple of French presses for when I’m not drinking Italiano. I buy whole
beans from Costco and they last me a good long while, because I’m happy with
one cup per day. (I did stock up early this year in anticipation of the Kleptocrat's whack-job tariffs.)
I haven’t been down a beverages aisle in a supermarket
since 2020 when Wegmans took out their bulk tea option, so I have no idea what’s
on the shelves. But evidently Folgers is still on them.
©2025 Bas Bleu
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