As with all business, the tech industry basically
would wither and die without a steady infusion of trends and their concomitant trendy
jargon.
The one I’m thinking about today is “digital”.
Everything’s gotta be digital. And
everyone’s gotta have a digital strategy,
no matter what line of business you’re in. Hospitals, publishers, food trucks…you
gotta talk about the digital component
of your business model.
What I find interesting is that if you start
asking all these people what digital means in context of their business, their
eyes slew off to the side, they clear their throats and the conversation kind
of drifts into nothingness. Because no one really knows what the hell it means
in general, much less how it’s going to affect them. They just know they have
to have it.
So when I came across this on the digital Internet,
I snagged it for you.
You’re welcome.
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