Google Nest and Elf-on-the-Shelf—step
aside. There’s a new nanny-cam in town, I am very creeped out to discover. And
even creepier is its über-fey name: Butterfleye.
Ugh.
Being able to “keep an
eye” on somewhere you don’t happen to be at the moment is like the car phone of
the 21st Century: it’s a tremendous status symbol. It proclaims at
maximum volume both an overwhelming obsession with your possessions (real or
imagined) and the indisputable fact that you almost literally have money to
burn.
I discovered the
existence of this iteration in a “sponsored post” (read “ad”) on
Nextdoor-dot-com, offering $50 off the hardware. (Making it $150 for the
cheapest single-unit kit. If you want to store your home spy video longer than
12 hours, subscriptions range from $9.95 per week to $29.95 per month for the
cheapest version.)
Here’s how they word
their full come-on:
“What’s
the worst thing about being away from home? Not knowing what’s actually
happening. Check in on your home and live stream 24/7 from anywhere in the
world with a Butterfleye wire-free security camera. Butterfleye provides real
time, accurate alerts whenever something of concern arises. We keep your home
secured while you are at work or enjoying life. Package theft and home
burglaries are on the rise, homes with a security camera are much less likely
to be targeted. 26 million Americans were victims of package theft in 2016.
Butterfleye easily mounts to your front door and can tell you exactly when the
package was dropped off and if there is anyone snooping on your porch (no
wires, simple installation). Put your mind at ease and know everything is okay.”
Around here, I’m
thinking you’d get a lot of nocturnal wildlife, like deer, raccoons and
opossums for your technology purchase.
I’m not discounting the
fact that there are some valid cases for wanting to install security equipment.
Package theft…meh. But checking on whether your teenagers are throwing nightly
parties while you’re on your 20th Anniversary Mediterranean cruise,
or verifying that your cat is, in fact, getting up on the kitchen counter in
clear violation of House Rules while you’re at work—yeah, sure.
Although what,
precisely, you’re going to do about either of those crimes post facto, I do not
know. Certainly the cat is not going to be impressed that you “caught” her.
Yes, I’ve had a look
around the Web, and front-door parcel theft is a thing, although apparently it’s
concentrated in the Bay Area. And we are headed into peak package-delivery
season, and I’m missing having a concierge at the highrise sign for deliveries
and keep them in a secure room for me. But I’ll struggle on without spy
cameras.
As an aside, photos of
the “team” behind Butterfleye look like mug shots after a gang raid. On the one
hand, they don’t give me a lot of confidence in their probity, but on the
other, if anyone understands chicanery, I’m thinking it’s this group.
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