Fortune 100 companies
really ought to be careful about using social media, and in particular about how
they advertise on a platform that’s meant for engagement.
Only last week, someone
stuck with the weekend
Twitter shift at Verizon got the piss taken out of them. But sticking your
promoted tweets in people’s timelines is just asking for it.
Viz. this from a while
ago:
I could have predicted
the first responses. In fact, I only paused to leave my own snark before I
blocked their butt, for essentially the same reasons spelled out here:
Seriously—they never
learn.
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