Tuesday, July 8, 2014

Destination nowhere

Wow—this is a first for me: Encore Classic is apparently so pumped about showing a 14-year-old horror film that it’s running the banner for it right smack across the middle of the screen on the programs that precede it.


So you can’t see what’s going on in the show you’re actually, you know, watching

I find this an interesting promotion strategy. Because what they're actually saying is, "What we're going to show you later is much, much more important than what we're showing you now. Go away and come back then. Maybe we won't run a banner across that one."


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