Thursday, January 9, 2014

NOT a marketing strategy

As if massive parts of the country being under ice and snow isn’t bad enough, this story from NPR came out yesterday: apparently there’s a shortage—or a projected shortage—of Velveeta.

I was not aware that January is a, erm, peak time for consumption of industrially-extruded plasticized cheese-like products; but evidently the run up to Super Bowl plays a part in this. Which is probably why this trend has passed me by.

Also—I don’t do industrially-extruded plasticized cheese-like products.

However, if you scroll down the NPR story to the comments, several readers have helpfully supplied recipes/ingredients if you want to extrude your own.



God bless the Internet.


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