Weird times in retail.
As you no doubt know, Sears has hit the skids, announcing just a couple of weeks ago that they’re closing 120 stores (both Sears & Kmart). Now, in the past few days I’ve seen TV commercials for the “Sears MLK Event”.
That event would be a big sale on appliances.
Yep—the erstwhile giant is marking the achievements of the Nobel Peace Prize-winning adherent of Ghandi by flogging refrigerators & dishwashers. Marked down, of course.
Well, yeah.
I don’t know whether such a crass sale is an outcome of the morass the company is in, or if they’re in trouble because of the sort of strategic thought that comes up with a Martin Luther King “event”.
(I couldn’t find a video of the actual commercial. Closest I could get online was this. Evidently MLK’s life is worth more than just appliances. Mattresses, too.)
Look out for many more “events” next year. You know Macy’s is not going to be far behind on this.
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