Here are two examples of the better mousetrap precept. Or, perhaps, the “find the pain points and apply analgesics” precept.
In the UK a graphic designer has created barf bags for the consumer to express his/her opinion of the Royal Wedding. Although the concept is evidently new to many Britons, Lydia Leith has sold out her first batch and is rushing to print more.
And then back on our side of the Pond, a San Francisco company has built a smartphone app that enables drivers to find available metered parking spaces. Right now their coverage is limited to Hollywood, Calif., and Roosevelt Island in NY, and it’s only available on the iPhone, but they have plans for expansion.
Frankly, I think both products are boons to modern society.
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