Last week I had a
conversation with a colleague who’d submitted an idea for possible
implementation as a new product. The guy has an MBA (albeit in marketing) from
Drexel University, but apparently things like revenue potential and feasibility
aren’t part of the curriculum. Not even actual market need, it seems, because
none of these concepts were in evidence.
It was a careful
conversation, because he was genuinely confused that this idea wouldn’t be
snapped up for immediate development. And he’d come up with it during our first
run of the
new business ideas course. So…why wouldn’t we jump at the chance?
Money, dude. It’s always
money. This idea wouldn’t drive enough revenue to pay for the requirements
document, much less build out, market and maintain the system. So, no.
Further, do MBA courses
not require that students cough up some kind of detail to back their claims? Even
in marketing? Because my intern had to extrapolate all over the place to try to
research similar products already on the market (which are definitely not
monetized); there was no there there.
So this is why this
cartoon resonates with me.
No comments:
Post a Comment