As
long as I’m on the topic of web
annoyances, let me remind you of promoted tweets. Those are the massively
irrelevant ads-disguised-as-tweets that appear in your Twitter feed.
If
you want to block them (meaning that the offending promoters’ content will
never again darken your timeline) you have to go through a multi-click process.
Yes, in the global scheme of things, clicking to rid yourself of pests is not
onerous. But in social media terms, it’s a gigantic pain in the butt.
I do
sometimes click on the tweets just to see the
blowback they get from others also pissed off by the ads. That can be pretty
amusing.
But
I still wonder what the ROI is on these things, especially for the smaller
businesses that think a few promoted tweets are going to take the place of real
lead generation.
One example
came into my feed yesterday:
It
originated in October 2013. Do 23 retweets and 18 likes outweigh the hundreds
of people who’ve blocked all of this company’s content for the past two and a
half years?
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