Bookkeeping

I didn’t know that Borders had my email address, but apparently they did because I got a solicitation from Barnes & Noble inviting me to consider them my bookstore going forward.

Frankly, at first I thought it was some new kind of spam-scam. But no.

CEO William Lynch said, “Barnes & Noble uniquely appreciates the importance bookstores play within local communities, and we're very sorry your Borders store closed.” But their sorrow didn’t prevent them from picking up a few bits & bobs, including Borders’ customer list.

He closes with, “At Barnes & Noble we share your love of books — whatever shape they take. We also take our responsibility to service communities by providing a local bookstore very seriously. In the coming weeks, assuming you don't opt-out, you'll be hearing from us with some offers to encourage you to shop our stores and try our NOOK products. We hope you'll give us a chance to be your bookstore.”

I participate in a non-fiction discussion group that meets at the B&N in Campbell. I have to say that it gives me the impression that it’s not long for this world—some tatty stuff, empty shelves & sometimes surly staff. Moreover, the kinds of books I read don't tend to be on the bestseller list, which is mostly what they sell.

I don’t see them being “my bookstore” in the future. I opted out.