Whoa—it’s Ada Lovelace Day again? Already?
Well, so it is. Ada Lovelace Day being the time to
consider women who’ve made stellar contributions to the advancement of society
via one of the STEM (science, technology, engineering and mathematics)
disciplines. In the past I’ve brought to your attention the mother of modern
computers, Grace
Hopper (whose Celebration is taking place in Houston this week); Nobel
Laureate (in Physiology/Medicine) Rosalyn
Sussman; Hedy
Lamarr (if you’re reading this on a mobile device, you can thank her for
developing the frequency hopping system on which mobile communications are
based); and two engineers who contributed to the Allied victory in World War
II: Joan
Struthers Curran, whose work on little aluminum bits called “chaff” helped
to foil Nazi radar and divert attention from the D-Day landings; and Beatrice
Shilling, who solved the problem of British fighter planes cutting out
mid-dogfight due to carburetors that weren’t designed to support the kinds of
maneuvers necessary to take on the Luftwaffe.
I belong to a couple of groups sponsored by the Anita Borg Institute, which puts on the Grace Hopper Celebration, a
conference devoted to women in STEM. You’ll recall that the GHC last year made
headlines because Microsoft CEO Satya Nadella forgot that Twitter exists and
gave a ballroom full of technically savvy women with mobile devices and Wi-Fi
connections career advice centered on the notion that not
asking for raises is some kind of XX-chromosome superpower.
(There was also the plenary
panel of four executives of tech companies—all male—that consisted of the
quartet talking amongst themselves and taking no questions from another room
full of women with connectivity and social media accounts.)
GHC is about as good as it gets for women in STEM, so I
hope the programs this week are more on point than last year’s. And one of the
issues that I’ve seen emerging in discussions over the past few weeks is that
of the invisibility of women of a certain age in tech. There were several
threads in which a number of women over 35 who attended previous GHCs said that
the recruiters—who attend en masse to try to attract female engineers to make
their companies not look so much like frat houses—almost literally did not see
them. They looked right past you if you appeared to be more than five years out
of college.
And, they added, when they brought up this ridiculous
situation to the ABI people, they were met with thunderous silence.
So my subject for Ada Lovelace Day 2015 is Barbara
Beskind, whose dream had always been to be an inventor, but had to wait
seven decades before she could fulfill it.
When Beskind was planning for college, engineering
departments didn’t admit women, so she went into domestic engineering (AKA home
economics) and went on to have two careers (one in the Army, then in private
practice) as an occupational therapist. During those 60 years, she designed and
patented various devices to help patients achieve and maintain balance.
Then a couple of years ago she watched a 60 Minutes segment with the CEO of IDEO,
one of the true paradigm-shifting organizations of the Valley They Call Silicon.
You may not recognize the name, but IDEO is the design consulting outfit that
brought us the mouse. You know:
Among other things.
Beskind, who was ready to retire (for the second time)
thought, “Hey, I’d like to work there,” so she reached out to them and they
agreed that she had a lot to contribute. So for the past two years, she’s been
working in just about the most innovative, bleeding-edge tech-designing field,
bringing her deep understanding of the needs of aging people to the creation of
a whole range of products.
Think about it—the vast preponderance of the devices and
apps you find in both the enterprise and consumer markets are thought up and
implemented by Millennials, people whose vision is sharp, for whom joint pain
is theoretical and who have no notion of mortality. Designing for stiff
fingers, failing eyes and slower movements is not in their native vocabulary.
Beskind introduces those elements to them.
What I love about Beskind is that she’s living her dream
of being in tech, without having come
up through tech. She’s a non-engineer
making extremely valuable contributions, and she is recognized by the
innovation elite for those contributions. She’s a shining example for
non-techies.
She’s also a role model for those of us who are not
20-somethings, who are the Brahmins of the Valley They Call Silicon. She’s
kicking major design ass at age 90. We all can’t be Barbara Beskind, but if
there are any true thought leaders around here, they should be taking on board
the lesson that technology innovation benefits from diversity in background and
age, as well as in other areas.
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