Wednesday, June 6, 2018

Talking business


As with all business, the tech industry basically would wither and die without a steady infusion of trends and their concomitant trendy jargon.

The one I’m thinking about today is “digital”. Everything’s gotta be digital. And everyone’s gotta have a digital strategy, no matter what line of business you’re in. Hospitals, publishers, food trucks…you gotta talk about the digital component of your business model.

What I find interesting is that if you start asking all these people what digital means in context of their business, their eyes slew off to the side, they clear their throats and the conversation kind of drifts into nothingness. Because no one really knows what the hell it means in general, much less how it’s going to affect them. They just know they have to have it.

So when I came across this on the digital Internet, I snagged it for you.


You’re welcome.




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