Back to the what?

Following on yesterday’s announcement that Twinkies have joined the ranks of the un-dead, NPR has a story about the power of nostalgia in the marketplace.

As in—corporations are producing retro products & marketing campaigns, to tap into our sense that those really were the good old days.

Now, I think the mobile-to-instant-photo device is kind of interesting. I hope it comes with that characteristic “schloop” sound that Polaroid cameras used to make.

But that “back to the 90s” Microsoft campaign for Windows 8 just cracks me up. You’d think they’d want to project a sense of moving into the future with their new operating system.

Well, maybe they just want to harken back to their own glory days, when they owned the market instead of playing catch-up.