I mentioned yesterday that I have two Twitter
accounts—the “grown-up” one where I’m trying to show prospective hiring
managers how socially with-it I am, as well as eager to soak up all the very
latest technocrap, etc., etc., etc.—and the one I activated to try to drive
traffic to my blog, and maybe connect to forensic/police sources.
Well, that’s been quite the eye-opener. On my non-professional
Twitter profile page, I link to this blog. Since I started actively using it,
maybe a month ago, around 100 people have “followed” me. (There are fewer now,
because you can “unfollow” as well. And if a follow is not immediately
reciprocated, people typically break the connection. Because it’s all about
what they can get.) Of that number, three have actually clicked on the link to
my blog. None of them has returned, that I can tell.
It’s enough to make a girl enter a convent. Without
broadband.
So—people click “Follow” without having any notion of (or
caring) who you are or what crack-brained theories you espouse, because once
they’re connected to you, all that matters is that you look at whatever crack-brained crap they’re spewing out.
And, boy do they ever do that.
I follow about 140 people on this account—mostly writers,
publishers, British cops (my novel is set in England, remember?) and just
people who sound interesting. I’ve got a handful of “social media thought
leaders” because they’ll follow anyone, and you need to have followers before
people will follow you. (Look—of course it doesn’t make sense, but that’s the
way it is. If I had a very large extended Italian family, I could just scoop
them up, but I don’t, so I have to start out with what’s out there.)
(Or, actually, it’s possible to buy fake followers.
People do that. People will do anything.)
The social media gurus do a fair amount of churning out
their stuff, and I can pretty much skim that, because I’m picking it up on my
professional account. Then there’s the category of aphorists—people who just
like to upchuck the twitterized version of those inspirational posters
corporations like to decorate their company walls with. I’ll deal with them
separately.
But, you know what? It’s the writers (largely the
self-publishing, e-book or paperback-only crowd, to be sure) who do nothing but
endless, mind-numbing self-promotion, 140 characters at a time. Again and again and again.
I’m not sure when they have time to actually write their,
you know, e-books & crap. And--as with the positive thinkers and thought leaders, they must have bots doing a lot of this, because I don’t think
it’s possible for human fingers working at a regular keyboard to even
cut-&-paste and click “post” as fast as they churn it out. There’s one
woman, a writer of fantasies, in South Africa—one morning last week I counted
more than 150 tweets from her in about a 40-minute period.
And then there were the retweets. That woman will
retweet a ham sandwich. Especially if she’s mentioned in the mustard.
Then—later in the day, a whole new spate of the same old
stuff.
I’m telling you—someone needs to take a machete to that
woman’s Internet connection. Where are the damned crocodiles when you need
them?
And let me just state the obvious, Spammer-twits: the
instant I see your name in a tweet, I skip the content. Just like I don’t even
see online ads or hear TV commercials. Your name means “nothing to see here,
move on, move on”, so I do.
Many people who tweet think the world cares what they say.
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