They’re at it again.
And you’ll be surprised and amazed to discover that they don’t mention having made any mistakes briefly admitted in the full-page ad they took out in the trades a week ago.
If you’re feeling like a giggle, read on. You just can’t make this stuff up.
----- Forwarded Message ----
From: Your GM Team Your_GM_Team@email.generalmotors.bfi0.co
To:
Sent: Monday, December 15, 2008 5:26:50 AM
Subject: Surprising today. Amazing tomorrow. It's GM
[I’m not making up that subject line; that came straight from GM.]
Dear [one-time GM Car Owner because we can’t be bothered to find out you’re no longer in the “family”],
Thank you for being a GM customer. There's been a lot of discussion about the auto industry over the past few weeks, and I want to make sure you know the facts about GM. This is important because with all the media coverage of late about our company and industry, it is evident that there is much misinformation and many very dated perceptions being communicated. The truth and the facts are always helpful. First, we're building our best cars and trucks ever, and we're committed to being the best car company on the planet.
[“Truth”? “Facts”? As if.]
Take a closer look at Chevrolet, Buick, Pontiac, GMC, Saturn, HUMMER, Saab and Cadillac. You'll be surprised.
Our vehicles are more fuel efficient.
19 of our 2009 models have an EPA estimated 30 MPG highway or better — more than Toyota, more than Honda
[Okay, I counted more than 90 models of their eight brands. So 19 may be a fact; but it’s not really truthful or useful information.]
For 2009, we offer more hybrid choices than any other manufacturer. We currently have six hybrids, by mid-2009 we will introduce three more, and by 2012 we will offer 15 hybrid models
11 of our last 13 new-product introductions have been fuel-efficient cars or crossovers. This trend will continue with 22 of our next 24 new-product introductions
Higher quality.
We back our quality with the Best Coverage in America:
A 100,000-Mile/5-Year Transferable Powertrain Limited Warranty.(1) Plus, Roadside Assistance(1) and Courtesy Transportation Programs.(1) This coverage is superior to Toyota, Honda, Nissan and Ford. We believe in our quality and reliability, and we back it up!
[Well, but people regularly put 200K miles on their Toyotas and Hondas, so the question arises: why does GM think they need 100K mile/5-year warranties?]
The 2008 Chevy Malibu and Chevy Silverado were the "Highest Ranked Midsize Car and Large Pickup in Initial Quality" according to J.D. Power and Associates(2)
Safe.
37 of our 2009 models have five-star frontal crash safety ratings(3)
['Kay, remember: more than 90 models. So apparently GM thinks having only 40% of their models five-star rated is noteworthy.]
We offer the safety and security of OnStar,(4) including Automatic Crash Response,(5) OnStar Vehicle Diagnostics(6) and Turn-by-Turn Navigation.(7) Not Honda. Not Toyota. Not Ford. Not Chrysler. Not Nissan. Not Dodge
[Of course, you PAY for this safety and security, an annual subscription. I hope they’ve improved since I tried it—a GPS device works much better than their humanoid location finding/routing service.]
The proof is on the road today.
Chevy
The Cobalt XFE offers an EPA estimated 37 MPG highway. More than Toyota Corolla or Honda Civic DX8
The Malibu offers an EPA estimated 33 MPG highway, which is better than Toyota Camry LE or Honda Accord(9)
The Traverse offers the best highway fuel economy of any eight-passenger crossover,10 an EPA estimated 24 MPG highway. It has more interior space than Honda Pilot or Toyota Highlander
The Silverado is Car and Driver's Best Pickup 2 years running.(11) The Silverado XFE offers an EPA estimated 21 MPG highway. No other large pickup beats it. Not Ford. Not Dodge. Nobody.(12)
[But, um, who exactly is buying large pickups?]
Buick • Pontiac • GMC
The eight-passenger Buick Enclave crossover is quieter than Lexus RX 350.(13) And with an EPA estimated 24 MPG highway, it gets better highway gas mileage than Lexus RX 350 and Acura MDX(14)
The Pontiac G5 XFE offers an EPA estimated 37 MPG highway. More than Toyota Corolla or Honda Civic DX(8)
[But they’re planning on tossing away most of Pontiac, so why are they pishing about it here?]
The GMC Sierra XFE offers an EPA estimated 21 MPG highway. No other large pickup offers better highway mileage. Not Toyota. Nobody.(15)
[Um, see above about nobody buying large pickups. Nobody.]
Saturn
The AURA midsize sedan offers best-in-class(16) highway fuel economy. Its EPA estimated 33 MPG highway beats Toyota Camry LE and Honda Accord17
The VUE Hybrid has the best highway fuel economy in its segment:(18) an EPA estimated 32 MPG
[Yeah—Saturn’s one of the brands they’re trying to dump altogether.]
Cadillac • Saab • HUMMER
The Cadillac CTS is a 2009 "Best Resale Value" Award winner from Kelley Blue Book's kbb.com.(19) It is one of Car and Driver's 2009 10Best. And it was also selected a top safety pick by the Insurance Institute for Highway Safety(20)
The Cadillac Escalade Hybrid eight-passenger luxury SUV offers an EPA estimated 20 MPG city. Better than a 2008 MINI Cooper S Convertible with automatic transmission(21)
[How pathetic is comparing a Cadillac SUV with a Mini Cooper?]
The Saab 9-3 Sport Sedan, SportCombi and Convertible have earned the 2009 Insurance Institute for Highway Safety's "Top Safety Pick" award in the midsize category for the third straight year(22)
[Okay, they’ve been talking about selling off Saab for at least six years.]
The HUMMER H3 has a lower annual fuel cost than Nissan Pathfinder(23)
[If you leave it in the garage.]
And our future looks even brighter.
The upcoming Chevy Volt (expected launch date late 2010) represents a fundamental reinvention of the American automobile industry. The Volt will deliver up to 40 miles(24) on a single electrical charge, well within the daily commute of nearly 80% of Americans. It represents a giant step toward energy independence
[And how many decades did GM fight the idea of building any car that didn't suck up fossil fuel like frat boys at a kegger?]
GM will also continue to invest in hydrogen fuel cell technology, which is capable of reducing automobile tailpipe emissions to non-polluting water vapor. Already, GM has deployed 90 Chevy Equinox compact SUVs to people in what constitutes the world's largest market test fleet of hydrogen fuel cell vehicles
The Cobalt XFE offers an EPA estimated 37 MPG highway. More than Toyota Corolla or Honda Civic DX8
The Malibu offers an EPA estimated 33 MPG highway, which is better than Toyota Camry LE or Honda Accord(9)
The Traverse offers the best highway fuel economy of any eight-passenger crossover,10 an EPA estimated 24 MPG highway. It has more interior space than Honda Pilot or Toyota Highlander
The Silverado is Car and Driver's Best Pickup 2 years running.(11) The Silverado XFE offers an EPA estimated 21 MPG highway. No other large pickup beats it. Not Ford. Not Dodge. Nobody.(12)
[But, um, who exactly is buying large pickups?]
Buick • Pontiac • GMC
The eight-passenger Buick Enclave crossover is quieter than Lexus RX 350.(13) And with an EPA estimated 24 MPG highway, it gets better highway gas mileage than Lexus RX 350 and Acura MDX(14)
The Pontiac G5 XFE offers an EPA estimated 37 MPG highway. More than Toyota Corolla or Honda Civic DX(8)
[But they’re planning on tossing away most of Pontiac, so why are they pishing about it here?]
The GMC Sierra XFE offers an EPA estimated 21 MPG highway. No other large pickup offers better highway mileage. Not Toyota. Nobody.(15)
[Um, see above about nobody buying large pickups. Nobody.]
Saturn
The AURA midsize sedan offers best-in-class(16) highway fuel economy. Its EPA estimated 33 MPG highway beats Toyota Camry LE and Honda Accord17
The VUE Hybrid has the best highway fuel economy in its segment:(18) an EPA estimated 32 MPG
[Yeah—Saturn’s one of the brands they’re trying to dump altogether.]
Cadillac • Saab • HUMMER
The Cadillac CTS is a 2009 "Best Resale Value" Award winner from Kelley Blue Book's kbb.com.(19) It is one of Car and Driver's 2009 10Best. And it was also selected a top safety pick by the Insurance Institute for Highway Safety(20)
The Cadillac Escalade Hybrid eight-passenger luxury SUV offers an EPA estimated 20 MPG city. Better than a 2008 MINI Cooper S Convertible with automatic transmission(21)
[How pathetic is comparing a Cadillac SUV with a Mini Cooper?]
The Saab 9-3 Sport Sedan, SportCombi and Convertible have earned the 2009 Insurance Institute for Highway Safety's "Top Safety Pick" award in the midsize category for the third straight year(22)
[Okay, they’ve been talking about selling off Saab for at least six years.]
The HUMMER H3 has a lower annual fuel cost than Nissan Pathfinder(23)
[If you leave it in the garage.]
And our future looks even brighter.
The upcoming Chevy Volt (expected launch date late 2010) represents a fundamental reinvention of the American automobile industry. The Volt will deliver up to 40 miles(24) on a single electrical charge, well within the daily commute of nearly 80% of Americans. It represents a giant step toward energy independence
[And how many decades did GM fight the idea of building any car that didn't suck up fossil fuel like frat boys at a kegger?]
GM will also continue to invest in hydrogen fuel cell technology, which is capable of reducing automobile tailpipe emissions to non-polluting water vapor. Already, GM has deployed 90 Chevy Equinox compact SUVs to people in what constitutes the world's largest market test fleet of hydrogen fuel cell vehicles
All made by GM. Surprised?
Here's something else amazing: the Red Tag Sales Event,(25) which continues through January 5, 2009. The price on the tag is the price you pay. See some red, save some green.
[Ah, right--the commercial. You knew this was coming, didn't you?]
It's a smart time to buy GM. Visit gm.com for more surprising reasons why.
Sincerely,
Mark LaNeve
This is an email advertisement. If you prefer not to receive any unsolicited marketing emails regarding GM vehicles, click here.
1) Whichever comes first. Excludes 2009 Saab vehicles. See dealer for limited warranty details.
2) Chevrolet Malibu and Chevrolet Silverado LD received the lowest number of problems per 100 vehicles among midsize cars and large pickups, respectively, in the proprietary J.D. Power and Associates 2008 Initial Quality StudySM. Study based on responses from 81,530 new-vehicle owners, measuring 344 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February–April 2008. Your experiences may vary. Visit jdpower.com.
3) Government star ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.safercar.gov).
4) Call 1-888-4-ONSTAR (466-7827) or visit onstar.com for details and system limitations.
5) Available on select 2007 and newer GM models.
6) Capabilities vary by model. Visit onstar.com for details and system limitations.
7) Requires ABS and Directions & Connections Plan. Not available in certain areas. Visit onstar.com for coverage map. Not available on Pontiac Vibe and Saab 9-3 and 9-5.
8) Comparable Toyota Corolla with an EPA estimated MPG 35 highway and Honda Civic DX with an EPA estimated MPG 34 highway.
9) Malibu with available 4-cylinder engine and 6-speed automatic transmission. Comparable Honda Accord and Toyota Camry LE, both with an EPA estimated 31 MPG highway.
10) Based on GM Mid-Utility Crossover segment. Excludes other GM vehicles.
11) Car and Driver 2008.
12) Based on GM Large Pickup segment and Silverado XFE with 5.3L V8 engine and an EPA estimated MPG 15 city, 21 highway. Ford F-150 SFE with 4.6L V8 engine and an EPA estimated MPG 15 city, 21 highway. Dodge RAM 2WD with 5.7L V8 engine and an EPA estimated MPG 14 city, 20 highway. Excludes other GM vehicles.
13) Based on independent testing.
14) Buick Enclave FWD, Lexus RX 350 FWD and an EPA estimated 23 MPG highway, Acura MDX and an EPA estimated 20 MPG highway. 15) Based on GM Large Pickup segment. Toyota Tundra 2WD with 5.7L V8 engine and an EPA estimated MPG 14 city, 18 highway. Excludes other GM vehicles.
16) Based on GM Mid-Car Sedan segment and an EPA estimated MPG 33 highway (gas), MPG 34 highway (hybrid). Excludes other GM vehicles.
17) Saturn AURA with available 4-cylinder engine and 6-speed automatic transmission. Comparable Honda Accord and Toyota Camry LE, both with an EPA estimated MPG 31 highway.
18) Based on GM Compact SUV-Crossover segment and EPA estimated MPG 32 highway.
19) Vehicle's projected resale value is specific to the 2009 model year. For more information, visit Kelley Blue Book's kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
20) Based on IIHS segmentation and testing results. IIHS results based on front-, side- and rear-impact tests and the availability of Electronic Stability Control.
21) 2008 MINI Cooper S Convertible with automatic transmission and an EPA estimated 19 MPG city. 22) Saab 9-3: Based on IIHS segmentation and testing results. IIHS results based on front-, side- and rear-impact tests and the availability of Electronic Stability Control.
23) Based on EPA Annual Fuel Costs and EPA estimated MPG. H3 EPA estimated MPG 14 city, 18 highway. Pathfinder EPA estimated MPG 14 city, 20 highway (premium fuel recommended).
24) Assumes fully charged battery. Actual range may vary depending on driving habits and conditions. Vehicle features and performance capabilities subject to change without notice.
25) Tax, title, license, dealer fees and optional equipment extra. Not available with some other offers. At participating dealers only. Take delivery by 1/5/09. See dealer for details.
The marks of General Motors, its divisions, slogans, emblems, vehicle model names, vehicle body designs and other marks appearing in this email are the trademarks and/or service marks of General Motors Corporation, its subsidiaries, affiliates or licensors. ©2008 GM Corp.
Buckle up, America!
General Motors Corporation
100 Renaissance Center 482-A00-MAR
Detroit, MI 48265
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