Adjective AF

One of the things I enjoy about conferences—especially those with expos—is observing how companies choose to present themselves. This is particularly true of tech companies.

So, amidst a sea of “we cool—look at us” booths, this one stood out:

I did not even notice who they were; it’s only in this photo that I see the company name. But their carnival barker speaker was hitting home the “AF” part. AF punctuated every line of his spiel.

I have to say that I personally found it a little trying-too-hard-to-be-edgy lame. Along the lines of:

And I have no idea if it worked. I only know that, because I paused to fish around in my bag for my camera, one of the booth babes scanned my badge and foisted one of their totes on me. I’ll be getting their spam shortly. That will be fun AF.