Special handling

I am by no means a Social Media maven, but I have some familiarity with much of the terminology. So when I saw this on a website that puts itself forward as a high-tech, with-it platform for connecting high-tech with-it women jobseekers with companies committed to diversity in the workplace, I did a bit of a doubletake.

I’m not even going to quibble about not capitalizing Facebook and Twitter—although they’re proper nouns, and I bet that you wouldn’t like it if people cited your application with your company name misspelt.

But if you’re going to toss around all the usual SoMe suspects, you might want to learn that it’s a Twitter handle, not handler.