Reviewing the situation

Let’s close out the week with a little something from Twitter.

I’ve written before about Twitter ads—so-called “promoted tweets” that appear indiscriminately in your feed. As with their counterparts on web pages, I usually don’t bother to register what they’re advertising as I click through to block the advertiser.

But very occasionally I’ll take a look at how others among the twitterati respond. This time it was some lame outfit calling itself ReviewInc.

Since they’ve had an account for five years and still haven’t struck 1000 tweets, they pretty much scream “low rent”, as do the actual tweets in their feed. My guess is that business is not booming, so they thought they’d go for a promotion.

You can see the very loose grasp of the whole social media “engagement” thing in these two telling exchanges:

I personally would not make ReviewInc my first point of contact when it comes to reputation management.