On my way in to work the
other day I came across this smart
car from one of those car-sharing companies:
What caught my eye was
this bumper slogan:
At the time I thought to
myself, “Self—that little car dreams big.” But then I learned that car2Go is in fact a subsidiary of Daimler,
which owns the smart brand, as well as Mercedes-Benz.
Well played, Daimler.
Well played.
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