Barriers to communications

Okay, I’m ending this week with one more piece of Twitter drollery, in which a large corporation demonstrates once again that it doesn’t quite get social media.

On the other hand, it could also be an instance where a millennial once again demonstrates that social media isn’t always your best choice for communicating time-critical information. If you’ve got a phone signal, why not try, you know, calling someone? Like 911? (Yeah, there is text-to-911, but it’s not available in all areas.)

Also, it turns out that the former communications advisor to Ted Cruz may not be quite the social media maven that you’d expect. If she’d used Amtrak’s Twitter handle (including the at-sign) she might have got a response sooner than seven months on.