Nocturnal WHAT?

So this commercial for Smirnoff came to my attention by…well, you don’t really need to know that. I don’t believe it’s running in the US; if so I’ve not actually seen it on TV.

However, I find it…interesting. Because I don’t exactly know what it’s telling me. I mean, you’d think that if they wanted me to ingest their product—which is, after all, an alcoholic drink—they would, you know, say so.

Instead, I’m apparently being urged to…paint my body multiple colors, fill a grand piano with ice and throw fruit at fans? And evidently, only at night.