Very interesting news out of the Silicon Valley: Marissa
Mayer starts her job as CEO
of Yahoo! this morning. Mayer, 37, was previously a VP at Google, and has
been a vocal proponent of girl geeks.
Mayer has her work cut out for her—Yahoo! has been
lost for some time, & has been going through CEOs at a good clip; five in
the past five years. First order of business will be to figure out what the
company wants to be—portal, search engine, breath mint, floor wax—and then
make it happen.
I’ve seen Mayer in action—she’s smart, articulate,
energetic. It’ll be really interesting to see how these qualities translate to
turning around a behemoth in serious trouble.
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