Thursday, June 9, 2011

Still the one

Well, well, well. Jack Daniels’ marketing geniuses are messing with the label.

I don’t quite know what to make of that. Black Jack was the first liquor I ever drank without mixers. It’s also the only distillery I’ve ever visited.

Of course, I haven’t drunk it in…well, since at least this century. So the corporation (now headquartered in Louisville, Ky.) won’t give a toss what I think one way or another.

I understand leaving off the population & the establishment date. But if having Len Motlow’s name on the label was fine for decades after his death, it seems somehow petty to delete it now.



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